Project Overview
OBJECTIVE
Fairo is an ethics rating system for AI companies, services, and models. The ratings are based on four categories:
Fairness and Bias
Privacy and Protection
Transparency
Labor Practice and Compensation
DISCLAIMER
This project was initiated and finished in early 2023 during the height of AI's new popularity. The information, research, and data are reflective of this time.
MY ROLE
UX, UI Designer
User Research, Visual design
TIME
January 2023 - April 2023
TOOLS
Figma
PROJECT BACKGROUND
This project was started and conceptualized for my Spring 2023 Senior Capstone Studio. The Capstone Project employs a trend-based research approach to develop distinctive design projects and ideas that showcase high levels of innovation and impact.
The capstone, as the final studio of my academic career, represents the culmination of skills and knowledge that I have learned during my time at the Georgia Tech Industrial Design program.
Research methods
Survey (Qualtrics)
Secondary Online Research
Design Process
EMPATHIZE
Research
Through secondary trend research, competitive analysis, and user survey, I wanted to understand the AI Landscape better.
Research Goals
Understand public perception of rising trend and sudden integration of AI
Examine the ethical standards and regulations that are current followed
Analyze how users are effected by ethical/unethical practices
Identify existing platforms related to ethical AI practice
To streamline my research process, I established clear goals and created a research plan that would guide the process.
Trend Research
My discovery research began conducting trend intersect research to identify gaps and opportunities in user experience within the AI space. I analyzed market research reports, trend forecasting resources, current periodicals, scholarly research on human behavior, and design resources.
Survey
From a total of 27 responses received through Qualtrics, below is a glance of data gathered.
Competitive Analysis
Provisional Archetypes
Using the Insight from my secondary research and survey, I formed two provisional personas.
Empathy Map
Using an empathy map, I organized and synthesized the data gathered from the survey that reflects the two persona archetypes.
Patterns
Active Information Seekers
Many participants, regardless of whether they are enthusiastic or concerned about the future of AI, all users seek some source of information to learn more.
Privacy and Ethical Considerations
Many participants were concerned about, unaware of, or questioned how their data was used by AI models.
Value-Driven Decision Making
Many participants engage with AI tools to advance their personal/professional goals, but they often lack awareness of the AI models' capabilities and limitations
Insights
People continuously seek knowledge and understanding
People desire and value trust and transparency
People want meaningful and effective integration of AI
Needs
To access clear and comprehensive information
To understand and see policies, sources, and usage information.
To enable practical and independent AI integration
User Persona
The representative of the target user. Through my secondary and primary research, I created a persona that would accurately represent and describe the target users. Emily’s presence will guide design decisions moving forward.
DEFINE / IDEATE
Defining the Problem
To help define these problems, I used the insights gained from research and interviews to create POV statements to frame the problem from Emily’s perspective.
User Flow
Lo-Fi Wireframes
Design / Prototype
Developing a Mockup
I developed the low-fidelity wireframes into a prototype to be able to test with real users that the design decisions made thus far actually made user needs that came up during my research phase.
Lo-Fi Digital Wireframes
Mockup
The goal of making mockups was to make the app more tangible including color and typography.
Final Design
Final mockup of the app including brief introductive onboarding and the core pages
Reflections and Takeways
The direction of the project had to be shifted halfway during the four month course which resulted in there being not enough time to test the design with potential users. I had already put out an initial survey with the intention of designing an AI-powered SEO, but after doing research, I realized that multiple solutions had already been designed for the problem that I had established. As a result, I had to last-minute shift the design objective to be an educational ratings database.
If I had more time with this project, I would have considered the following:
01 USER SURVEY
The survey questions I had put out initially were not meaningful or intentional enough, and as a result, I think I struggled to make certain design decisions because I lacked and understanding of the users.
02 USER TESTING
Since I have designed a final mockup, the next step would be to create a prototype to test with users. That way, I could make more meaningful adjustments to the design.
